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(MediaBuyerPlanner) SV Investments Partners announced today that it has acquired, in partnership with new management, Pennysaver Group, Inc., a publisher of community-based, advertising supported, direct mail shoppers in the Baltimore-Washington metropolitan area.
Pennysaver publishes 66 weekly editions delivered to 1.1 million households in Maryland, and is also online. Harry J. Buckel, who was named Chairman of Pennysaver, said, "Pennysaver is a well known and established name in the shopper industry. I am excited to work with the SV team to build on the company's strong market position by creating enhanced opportunities for advertisers through expanded product offerings. "
He added that Pennysaver will identify growth initiatives in the markets Pennysaver currently serves, and seek to enter new markets.
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