(MarketingVOX) Online advertising researchers InsightExpress and Marketing Evolution have teamed to make the measurement of online advertising effectiveness comparable to that of traditional media, especially TV, reports Media Post’s Joe Mandese. Their new system combines InsightExpress’s pre…Continue reading "Online Advertising to Get Offline, TV-Like Measurement"
Archive for April, 2006
Wednesday, April 26, 2006
(MarketingVOX) The Wall Street Journal is reporting that Microsoft is planning to acquire in-game advertising firm Massive Inc. for anywhere between $200 and $400 million, with the official announcement to come next week, writes Gamasutra. Microsoft is apparently interested in controlling how…Continue reading "WSJ: Microsoft to Buy Massive"
(MarketingVOX) Online video solutions pioneer Klipmart this week launched its first corporate advertising campaign, a print and online effort that counsels advertisers to complement their TV advertising with online video, the company said. The campaign, with the tagline “Change Channels. Put Your TV…Continue reading "Klipmart’s First Ad Campaign Urges Advertisers to ‘Change Channels’"
(MarketingVOX) A new survey conducted by Blogads of over 36,000 readers of blogs reveals distinct segments – “There are multiple blogospheres,” says Blogads CEO Henry Copeland – with four major types of blog readers (political, gossip, mom, music), ClickZ reports. Many advertisers “don’t get the…Continue reading "Blogads Survey: ‘Multiple Blogospheres’"
(MarketingVOX) Honda will sponsor an original, web-only reality show – “Cube Fabulous” – to promote the Honda Fit, MediaPost writes. The show, consisting of five-minute episodes, revolves around renovating office workers’ cubicles; the first episode will go live May 15, followed by new ones every…Continue reading "Honda Fit Sponsors Web Reality Show"
(MarketingVOX) Partisan wrangling over net neutrality is heating up, with Democrats pledging a fight over a broadband bill they say will mean extra fees and content restrictions on the internet, writes CNET. A committee vote is expected today on a Republican-backed proposal called the Communications…Continue reading "Partisan Smackdown over Net Neutrality"
(MarketingVOX) Digital marketing product and services provider Bluestreak on Tuesday announced the launch of ionMX 2.0, a scalable messaging platform based on its IonMail solution, a hosted eCRM email platform for acquiring, tracking, targeting and retaining online customers. The new platform, which…Continue reading "Bluestreak Integrates SMS, RSS in Enhanced Email, Messaging Platform"
(MarketingVOX) A Computing Technology Industry Association survey of B2B e-commerce buyers and suppliers found that 74 percent use extranet websites for a portion of their B2B buying and selling, and 31 percent said their extranet buying and selling had increased since last year, reports BtoB Online…Continue reading "B2B E-commerce Reliance on Extranet Sites Growing"
(MediaBuyerPlanner) Newspapers worldwide have started experimenting with transmitting their content to electronic paper devices – which are more like paper as they reflect rather than transmit light – hoping to become to the newspaper industry what the iPod is to the music industry, writes The New…Continue reading "New e-Paper Devices Gain Support"
(MediaBuyerPlanner) The Interactive Advertising Bureau dubs pay-per-click (PPC) as advertising’s fastest-growing segment, writes DM News. Google, for example, earned revenues exceeding $6 billion from keyword ads, which beat out other TV and network chains for ad dollars….Continue reading "PPC Advertising Measures Success of DRTV"