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MarketingProfs Daily Fix Blog
(MediaBuyerPlanner) After launching its 52-page spin-off catalog The Look last fall, plus-size women’s apparel cataloger Silhouettes mailed the second edition in mid-March and has announced that it will continue distribution on a quarterly basis, Multichannel Merchant writes.
Neil Mulhall, preside…
(MediaBuyerPlanner) According to industry and congressional sources, with satellite radio services now becoming distribution services, a bipartisan group of lawmakers has presented legislation that would require satellite radio companies to compensate copyright holders in the music industry for…
(MediaBuyerPlanner) MediaNews Group Inc., along with publishing company Hearst Corp., will pay $1 billion in cash to acquire four newspapers – the Contra Costa Times, the San Jose Mercury News, the Monterey County Herald and the St. Paul Pioneer Press – from The McClatchy Co., writes the Associated…
(MediaBuyerPlanner) An unofficial survey of TV buying executives revealed that early estimates for the dollars to be spent at this year’s broadcast prime-time upfront fall between $8.7 billion and $8.8 billion – a one to two percent drop from last year, translating to a loss of $100 million to $200…
(MediaBuyerPlanner) The GLCensus Partners study, performed by OpusComm Group and Syracuse University, released Wednesday, surveyed 5,000 gay, lesbian, bisexual and transgender (GLBT) respondents and reported on the importance of targeting gays in advertising, writes Media Life.
Of the gay communit…
(MediaBuyerPlanner) Jeff Zucker, NBC Universal Television Group COE, said the company’s upfront strategy for 2006 would make “Television 360″ its main sales pitch, adding that every NBC program “has to have a broadband component,” writes Ad Age.
“TV 360 is our entire approach to TV. Programming ca…
Earlier this week, I was brooding about increasing the profile and visibility of the latest MarketingProfs baby–this very blog….
Monday was a rainy, chilly morning in Boston; hoping for spring and hoping for traffic seemed equally fruitless exercises.
In fact, I’ve come to realize that the…
The most recent Business Week on the newsstands (April 24, 2006) contains a special report on Innovation conducted with Business Week and Boston Consulting Group….
One key finding is innovative companies tend to have a better understanding of their customers including who they are, what makes…
The number one carbonated beverage company in the world has finally lost touch with reality….
Their new global slogan — ‘The Coke Side of Life’ — seems to have been created haphazardly due to Pepsi gaining ground on marketshare.
After being exposed to a half-dozen of these spots the last few m…
Small businesses have similar challenges to many nonprofit organizations. There’s never enough money or human resources…
to do what the “big boys” do. Many small business owners are Jacks or Jills of all trades – often fulfilling multiples roles – the business development rep, the service provi…
