(MarketingVOX) As Madison Avenue prepares for this week’s American Association of Advertising Agencies conference in Scottsdale, Ariz., it faces some of the most daunting challenges since the mid-20th century, when TV replaced radio as the mainstream medium, writes the New York Times. “The agencies…
Archive for April, 2006
Monday, April 3, 2006
4As: Time to Rethink Advertising Tradition
Continue reading "4As: Time to Rethink Advertising Tradition"
Google Again Top Engine, Image Search Grows 91 Percent
(MarketingVOX) Google remained the most popular search engine in the U.S., attracting 48.5 percent of all searches conducted in February, reports Techtree, citing the latest Nielsen/NetRatings report. In second place was yahoo with 22.5 percent of searches, followed by MSN in third with 10.7 percent…
Adults Becoming Addicted to Cell Phones
(MarketingVOX) Adults have become addicted to their cell phones, with four out of 10 adults ages 18 to 29 considering dropping their landline service, writes BetaNews, citing a mobile lifestyle survey by America Online, the Associated Press, and Pew Research Center. The most commonly cited “must…
Claria Launches PersonalWeb, Yahoo Japan Signs up
(MarketingVOX) Today is the first day of the rest of Claria’s life as a behavioral targeting firm as it leaves the adware business and launches, in beta, its PersonalWeb downloadable personalized homepage application, writes ClickZ. PersonalWeb uses the behavioral targeting approach of Claria’s…
Are You A Liar?
Seth Godin says so. At least so says the title of his latest book, All Marketers Are Liars. However, once you start reading the book, it’s clear that what Seth means is…
…that All Marketers Are Storytellers. He even admitted it at a recent IIR conference in Las Vegas. He is right to point out…
