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MarketingProfs Daily Fix Blog
Martha Stewart is one of the nation’s strongest personal brands, but that is about to change….
No, her brand value is not being reduced in the US. Instead, Martha is moving out …. internationally. And it has been long awaited. Oprah is global. Branson is global. Madonna is global. It’s long …
(MarketingVOX) Marketers dismayed by last year’s studies that found consumers detested and deleted cookies have cause for cheer in that a new study has found only 8 percent of consumers “very frequently” delete cookies (vs. 18 percent in a previous, 2004 study), reports ClickZ, citing a survey…
(MarketingVOX) Disney will try using a single interactive ad during each break when it begins showing ABC TV shows online, on ABC.com, Reuters writes; 10 major advertisers have delivered new interactive online commercials as part of Disney’s two-month test, starting May 1, that offers the shows…
(MarketingVOX) Yahoo has released free software, in beta, that turns a PC into a digital video recorder (DVR), writes CNET. Using Yahoo Go for TV, users plug their computer into their TVs’ video and audio input connections, allowing the computer to record and play back on the TV the recorded shows….
(MarketingVOX) Following a review, Home Depot has tapped Digitas for relationship marketing chores – mainly interactive and some direct marketing, reports AdWeek. Omnicom Group’s DDB, Chicago previously handled the work, which reportedly amounts to $10-20 million in business for Digitas. DDB had…
(MarketingVOX) Online video offers magazines opportunities to profit from the digital revolution without cannibalizing their businesses, according to speakers at a Magazine Publishers of America forum held this week in New York, writes MediaPost. Online video differentiates magazines’ online…
(MarketingVOX) Google on Wednesday promoted the Google Firefox Toolbar on its homepage to those using Microsoft’s Internet Explorer to access the site, according to a post by Candace Lombardi in the CNET blog. Though Spread Firefox touted the move as the first time an ad had appeared on the nearly…
(MarketingVOX) Five-second video ads could be the future of advertising on the web, according to Arik Czerniak, CEO of Metacafe.com, a provider of short-form video content, writes Ad Age (via MediaBuyerPlanner). Two months ago, Metacafe started selling ad space and now runs five-second ads from H&R…
(MarketingVOX) A Saudi Arabian and German plan to launch an Arabic search engine could help develop a potential-laden Arabic internet market, writes Reuters. The “Sawafi” engine, planned for the last quarter of 2006, is aiming to do for the Arab world what the Baidu search enginehas done in China -…
(MediaBuyerPlanner) As more new car shoppers head to auto dealership websites and avoid newspaper ads, more ad dollars are spent on the internet, according automotive marketing research firm Friedman-Swift Associates, writes Brandweek….
