(MediaBuyerPlanner) WPP Group’s GroupM division, which oversees the operations of MediaCom, Mediaedge:cia, and MindShare, Wednesday announced the acquisition of IEG Inc., a Chicago-based publisher of newsletters and data about sponsorships and event marketing, MediaPost reports.
Archive for April, 2006
Friday, April 28, 2006
WPP Acquires IEG
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Cox Radio Launches New HD Sub-Channels in Atlanta, Florida
(MediaBuyerPlanner) Cox Radio announced yesterday the launch of seven new high-definition sub-channel (HD2) formats, which correspond with the company’s current analog and HD1 radio station formats serving the Atlanta, Georgia and Tampa, Florida markets.
Robert F. Neil, president and chief executi…
Scripps, Taunton Press Combine Online, Book Forces
(MediaBuyerPlanner) Scripps Networks and The Taunton Press announced their multi-year partnership that will allow Scripps Networks’ online properties (HGTV.com, Foodnetwork.com, DIYNetwork.com, FineLiving.com, GACTV.com, HGTVPro.com and HGTVKitchenDesign.com) to use The Taunton Press’s book and…
As Boomer Market Grows, AARP Mag Q1 Ad Sales Outperform Market
(MediaBuyerPlanner) Despite the weak magazine advertising market, AARP The Magazine announced promising first quarter figures, as marketers reach out to the growing baby boomer market.
The AARP publication closed the first quarter of 2006 with a 20.6 percent increase in ad pages and a 29.3 percent…
CC’s Total Traffic Network Boosts Distribution with Broadcast, Online Deals
(MediaBuyerPlanner) Expanding its radio broadcast and online presence, Clear Channel Radio’s Total Traffic Network announced that it has signed new agreements with Citadel Broadcasting and Fox Interactive Media.
Under a two-year agreement, Total Traffic Network will provide Citadel with complete t…
CBS Radio Revenue Suffers without Howard
(MediaBuyerPlanner) CBS has released its first quarterly earnings results since its spin-off as an independent company, and while total revenue was up 4 percent, the radio division has suffered, according to Mediapost. TV and outdoor each showed a 5 percent revenue growth, but radio saw a 6 percent…
Millard Group Considering B2B Online Quarterly Co-Op Survey
(MediaBuyerPlanner) Millard Group’s November acquisition by InfoUSA gave its Decision Direct Research division more access to B-to-B mailers. Now the division is taking advantage of access to clients of sister list companies Walter Karl and Edith Roman to include more in-depth business-to-business…
CMO Council: Companies Lack Customer Insight and Intimacy
(MediaBuyerPlanner) A new study by the CMO council found that marketers are out of touch with consumers because of a lack of formal contact with them. According to the study, Select & Connect: Strategies for Targeted Acquisition and Retention, nearly 75 percent of marketers did not have a customer…
Thursday, April 27, 2006
MySpace: Destroying Our Children’s Future, One Profile at a Time
Today I had the great pleasure of speaking to a college class at The University of Akron about the business of e-marketing….
Can you believe they’re teaching e-marketing in college now? To those of us who learned it “on the fly” as it grew, it’s hard to believe it’s a “real” curriculum now, righ…
Too Many Web Sites Miss the Point
I wonder how many business principals out there ever take a good look at their Web sites. Not many, I’ll bet….
Too many sites just plain miss the point. The fact of the matter: what can and should be a great marketing tool becomes a source of frustration to the customer. Yet, I think a helpful, …
