(MarketingVOX) In many parts of the world, mobile phones will soon rival PCs for gaining internet access according to the Face of the Web, an Ipsos Insight annual study of internet trends. France and the U.K are exhibiting the strongest growth in this trend; moreover, 4 in 10 adults browse the web…
Archive for April, 2006
Tuesday, April 18, 2006
Mobile Phones to Rival PCs as Internet Platform
Continue reading "Mobile Phones to Rival PCs as Internet Platform"
Lonely Planet, Quigo Partner to Launch Pay-per-Click Ad Marketplace
(MarketingVOX) Search and advertising tool provider Quigo has partnered with LonelyPlanet.com to launch the publisher’s new pay-per-click contextual advertising marketplace, which will use a private-label version of Quigo’s AdSonar platform. Lonely Planet does not accept advertising in its travel…
AOL Launches In2TV Campaign
(MarketingVOX) AOL has launched a campaign promoting its new broadband channel In2TV, which will be offering “classic” shows such as “Welcome Back Kotter” and “Kung Fu,” reports ClickZ. The site could generate much-needed in-stream ad inventory if it becomes popular. The campaign includes internet,…
CNET Launches VOD CNET TV
(MarketingVOX) CNET has launched its video-on-demand CNET TV, which will distribute CNET video content, such as “First Look From the Labs,” to TV and online, writes BtoB Online. Initially, its distribution partners are Cox Communications, TiVo and TVN Entertainment. Online, the content will be…
Big-Name Marketers Love YouTube
(MediaBuyerPlanner) Nike, Warner Bros., MTV2 and Dimension Films are just a few of the big-name marketers that have begun to advertise on YouTube.com, the hot new property that allows people to post and share their homemade videos, USA Today writes. Those advertisers can easily upload short…
Online-Only Catalogs Nearly Double in Number
(MediaBuyerPlanner) The number of catalogs available only online reached 1,320 this year, almost double the 772 online-only catalogs last year, according to the 2006 National Directory of Catalogs released last week, writes DM News. There are 1,463 more online catalogs in 2006 than 2005. Of the 11…
Whitepages.com Offers Behaviorally Targeted Ads
(MediaBuyerPlanner) To give advertisers the ability to reach customers looking for specific business categories in various geographic areas, online directory Whitepages.com has launched its behavioral targeting product, In-Market Targeting, MediaPost reports.
Revenue Science’s technology powers th…
Terrestrial Radio Listeners Stay Tuned In
(MediaBuyerPlanner) Terrestrial radio is holding its own despite the proliferation of digital broadcasting such as Internet radio and satellite radio, according to an Arbitron and Edison Media Research study, BtoB reports.
According to the study, 77 percent of Americans say they expect to continue…
P&G VP Departure Causes Management Change-Up
(MediaBuyerPlanner) P&G is shaking up its senior management structure following the departure of vice chairman-global family and health care R. Kerry Clark which has bumped the company’s number of vice chairmen from five to four, sparking a chain reaction that is mixing up P&G’s top management and…
Finish Line Launches New Brand Catalog, New Stores
(MediaBuyerPlanner) The second-largest athletic shoe retailer in the U.S., The Finish Line Inc., has launched Paiva – a new athletic fashion concept for women – across online, catalog and retail channels, writes DM News.
Last week, Paiva opened its first retail outlet in Austin, Texas, selling nat…
