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MarketingProfs Daily Fix Blog
(MarketingVOX)
Digitas’s first-quarter fee revenue increased 21 percent to $97.2 million, compared with $80.3 million a year ago, and net income rose 40 percent to $14.5 million, up from $10.4 million a year ago, reports AdWeek. The growth of digital channels has expanded Digtas’s work for clients…
(MarketingVOX)
Web TV startup Brightcove executive Adam Gerber told media buyers and planners – who seem to have made up their minds that pre-roll is inferior to TV advertising – that pre-roll has positives that need to be focused on, reports MediaPost. He was speaking on a “New Channel for Conten…
A House of Representatives committee on Wednesday voted 42-12 in favor of a bill that would allow internet carriers to charge Web companies such as Google, Yahoo and eBay more for faster delivery of services to consumers, reports the San Francisco Chronicle. Web companies and public-interest group…
(MarketingVOX)
The broadband video advertising upfront has grown from about a $30 million market three years ago to at least a $500 million, possibly a $1 billion market this year – the size of a major broadcast network TV daypart, according to execs at Media magazine’s 2006 Outfront Conference in…
(MarketingVOX)
In his keynote address at this week’s Ad:Tech San Francisco tradeshow, Sequoia Capital Partner Mark Kvamme predicted that internet advertising would be a $35 billion market in 2008, nearly double the $18 billion predicted by the Internet Advertising Bureau, writes ClickZ’s Rebecca L…
Tom Asacker points to the (possible?) future of ordering pizza…
…”scary,” Tom writes. But also, funny:
http://www.aclu.org/pizza/images/screen.swf
(MediaBuyerPlanner) In what some may consider a twisted cosmic joke, radio listeners in the Baltimore area, when tuning in to listen to NPR or Christian broadcasts, are hearing Howard Stern, instead. The problem is due to poorly installed or defective satellite radio units in nearby cars, which can…
(MediaBuyerPlanner) Kmart has moved its estimated $200 million media buying and planning duties from MediaCom to WPP sister shop MindShare, writes AdAge. The switch took place without a review.
MindShare already handles media buying and planning for Sears, now parent company to Kmart since the two…
(MediaBuyerPlanner) Nielsen has created chaos in the television advertising industry once again, according to one of Madsion Avenue’s biggest TV buyers, by releasing its three concurrent streams of TV ratings data and leaving it to the buyers and TV advertising marketplace to sort out how they…
(MediaBuyerPlanner) Chick-fil-A’s “Eat Mor Chikin” cows, created by the Dallas-based ad agency The Richards Group, have been inducted into the Outdoor Advertising Association of America’s hall of fame, according to the Houston Business Journal. The cows were first introduced in 1995 as a three…
