(MarketingVOX) The recent $90 million settlement of a click fraud suit against Google – considered a favorable outcome for Google – hasn’t dampened the motivations of those seeking redress for what they believe is a pervasive problem. A recently established website, ClickFraud Legal Center, urges…Continue reading "Website Seeks Participants for Class Action against Google"
Archive for April, 2006
Wednesday, April 19, 2006
(MarketingVOX) Email appending services provider FreshAddress says it’s possible to find email addresses for 5-12 percent of customer names on various offline mailing lists, writes MediaPost. For its study, FreshAddress examined 100 million customer records. For commercial email senders, email…Continue reading "Email Addresses Found for 12 Percent on Snail Mail Lists"
(MediaBuyerPlanner) During a conference call with Wall Street analysts on Tuesday, Emmis CEO Jeff Smulyan faced the question of the future of radio. While he doesn’t want to “have his head in the sand” when it comes to satellite and web radio, he said that people need to understand the long-term…Continue reading "Emmis CEO: Radio’s Not Going Away"
(MediaBuyerPlanner) Teletype Co., an unhappy advertiser of Laptop magazine, has filed a lawsuit alleging that the Audit Bureau of Circulations helped the publisher of the magazine, Bedford Communications, cover its tracks as it inflated paid circulation figures, AdAge writes. The suit seeks damages…Continue reading "Unhappy Advertiser Files Lawsuit against ABC for Fraud"
(MediaBuyerPlanner) Ad revenue for b-to-b magazines, which finished 2005 with stronger-than-expected growth, was flat for the first two months of the year compared to the same period last year, BtoB reports. And according to estimates from the American Business Media Business Information Network, ad…Continue reading "B-to-B Ad Pages Slide, Consumer Remains Flat"
(MediaBuyerPlanner) With the help of former band members of ’80s rock groups the Bangles and the Go-Go’s, the soon-to-launch CW network plans to enter the popular realm of music contest programming with a show to find the next all-girl rock group, writes MediaWeek. The show – scheduled to debut next…Continue reading "CW’s Female Rock Group Search Signs Former Go-Go’s, Bangles"
(MediaBuyerPlanner) Following the death of its titles Gift Book Digest and Fashion Preview, the jeweler and décor provider Ross-Simons has introduced two new catalog titles, including Via – which features fashion-forward jewelry – and Global Treasures – which specializes in worldly jewelry and…Continue reading "Ross-Simons Launches Two New Titles"
(MediaBuyerPlanner) Michael Eisner – who, after notably reigning over Walt Disney with an iron fist, was forced out of Disney last year following a shareholder disagreement – has made his first move as a private-equity investor by joining with Time Warner Investments – the world’s largest media…Continue reading "Eisner Invests in Internet TV"
(MediaBuyerPlanner) MyNetworkTV announced Tuesday that it has picked up nine more affiliates, expanding its coverage to 65 percent of the nation, MediaWeek writes.
Four of the additional stations are owned by Pappas Telecasting Companies. They include KDMI-DT in Des Moines, Iowa; KKAZ-KPTM-DT in O…Continue reading "MyNetworkTV’s Nine New Affiliates Boost Coverage to 65 Percent"
(MediaBuyerPlanner) Saatchi & Saatchi UK has created an all-girl band for hire, cashing in as the music industry continues on the trend of manufacturing corporately commercialized pop groups, writes Adrants.
The advertiser with the highest bid will sponsor Saatchi’s group of four twenty-something …Continue reading "Ad Agency Starts Sponsored Girl Band"