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Here’s a Chevy Tahoe Apprentice Contest commercial that’s helping the Tahoe brand by coming up number 15 in Google results on Chevy Tahoe….
Like this one above.
In fact, 10 of the top 20 results of a Google search for Chevy Tahoe are for negative ads made by customers.
Oh yes, the campaign has r…
I just presented at the MarketingProfs ‘Finders Keepers’ event in Santa Barbara and what an inspiring event!…
MarketingProfs has been incredible at building a virtual community among its members. Santa Barbara made the virtual real. Not only was it great to see the community of marketing profess…
I’ve been hearing about NASCAR’s female fans and all the clever cross-promotional ideas and licensed products for a while now, but this recent Sports Illustrated article pulled it all together for me….
The stats, as reported therein:
“According to a pair of recent surveys, of NASCAR’s 75 million…
The folks over at BurstMedia just released some new information on internet usage that I thought you’d find interesting. Highlights include…
* More than half of respondents (57.1%) to the survey say that the internet is their primary source for information on products or services
* Men are more …
(MarketingVOX) Merrill Lynch, which last week upgraded Google to “buy” from “neutral” based on its strong first-quarter results, says that soaring performance augurs well not only for the search giant but also the online ad industry, MediaPost reports. Merrill analyst Justin Post wrote in a report…
(MarketingVOX) To maximize advertisers’ return on investment and provide online publishers with the ability to match ads with the most appropriate audience, DoubleClick has unveiled a new optimization tool – DART Adapt – for its DART for Publishers platform, reports ClickZ. Based on publisher…
(MarketingVOX) WebSideStory has launched its WebSideStory Search 4.0, which the company says is the first site-search solution to automatically integrate search with website behavioral data. Its new Active Ranking technology enables marketers to optimize the ranking of their search results based on…
(MarketingVOX) MSN is developing a new Windows Live service – Live Drive – which is a virtual hard drive for storing hosted personal data, apparently similar to rival Google’s Gdrive, news of which was leaked in March, reports PC Magazine. Both Google and Microsoft have been mum about details….
(MarketingVOX) In a study of the impact of behavioral vs contextual targeting on an internet advertising campaign, behavioral targeting identified and reached 50.3 percent more imminent buyers of Panasonic plasma TVs than contextual targeting. According to the study by Next Century Media and Insight…
(MarketingVOX) Microsoft has hired Steven Berkowitz, CEO Ask.com, to run its struggling internet division, reports the New York Times. Berkowitz became president of Ask Jeeves in 2001 and chief executive in 2003, helping to transform it into a search engine able to compete with top-ranked engines.
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