(MediaBuyerPlanner) New York City - which has signed marketing deals with the History Channel, Snapple and others - plans to issue requests for proposals for an official provider of ground delivery services next week to help promote the city across the world, writes Brandweek.

By November, the winner - which will likely be FedEx, UPS or DHL - will be named the "Official Express and Ground Delivery Services Provider for the City of New York." The winning firm will also promote NYC Business Solutions - the assistance program of the New York City Department of Small Business Services.