During last week’s New England Mail Order Association’s spring conference, the session “A Collaborative View of Location Photography” – hosted by Paul Howell, principal of photography and images services studio Howell Ltd., and senior graphic designer for the Maine-based bedding mailer Cuddledown,…
Archive for March, 2006
Tuesday, March 28, 2006
Cuddledown Ditches Catalog Location Shoots, Moves to Studio Photos
Continue reading "Cuddledown Ditches Catalog Location Shoots, Moves to Studio Photos"
Media Audit Enlists Former Arbitron SVP Tolchin
President of The Media Audit, Bob Jordan, has hired the consulting services of Doneraile International – the strategic marketing firm headed up by Les Tolchin, former head of Arbitron’s radio group services unit – writes Radio Ink….
‘Prodokol’ Lets Advertisers Create Digital Signage Content Dynamically
Convergent, a unit of Technicolor Network Services, today announced the release of Prodokol, a software platform that enables Convergent customers to manage targeted digital signage campaigns. According to the company, Prodokol “eliminates the need for them to invest in a dedicated infrastructure…
‘Wondertime’ Gathers Renowned Editorial Advisory Board
Wondertime, the parenting magazine from Disney Publishing Worldwide, has assembled an editorial advisory board made up of thirteen of the world’s foremost authorities on early childhood development that will help vet every article that appears in the magazine.
Members of the advisory board include…
Spitzer Sues Gratis for Selling Email Addresses
New York Attorney General Eliot Spitzer sued Gratis Internet Thursday for selling – despite a promise of confidentiality – email addresses obtained from millions of consumers, in what may be the largest deliberate breach of internet privacy yet, reports the Associated Press (via MarketingVox)….
Creatable Media Reaches Food Court Visitors via Static Ads
Creatable Media has partnered with Clear Channel Malls to offer advertisers a new mall tactic: static advertising atop specially-constructed tables in food courts and other areas. The company is making what it calls a “full food court press,” placing new tabletops in major malls throughout the…
Heavy.com Blurs Line between Ads, Interactive Content
Heavy.com, founded with men age 18-34 in mind, exudes a “tone of knowing commercialism,” mixing animation, music, videogames, home movies, supermodels and pop culture parodies – often presented in two-minute clips, writes the New York Times. And advertising inundates the site, labeled with “.001% of…
Microsoft Forms Online Group, Names Mehdi ‘Chief Ad Strategist’
Microsoft has formed an Online Business Group, with MSN’s Yusuf Mehdi as its chief advertising strategist, to house ad sales, business development and marketing for the company’s Live, Windows Live and MSN, reports ClickZ. In restructuring its Platforms and Services Division, Microsoft also set up a…
Magna: Mobile to Become a Primary Ad Medium
The mobile screen may well become a primary medium for advertising, and it’s not too soon for marketers to begin considering how they might best make use of it, according to a new report by media-buying firm Magna Global, writes MediaPost. Cell phones are likely to provide the greatest opportunity,…
Sources of Local Info Don’t Satisfy Consumers
Both online and offline sources of local shopping information, including local search, don’t provide enough information to satisfy most consumers, according to a Kelsey Group and Constat study expected to be released today (Monday), reports ClickZ. Newspapers satisfied 45 percents of respondents,…
