MarketingProfs

(MarketingVOX) African-Americans are steadily gaining access to the internet, signaling a narrowing of the “digital divide” that many experts had worried would become a crippling disadvantage, writes the NY Times. Civil rights leaders, educators and national policymakers have warned that the…

(MarketingVOX) As anticipated, Google has officially launched a map-based advertising feature that allows businesses to place photos and logos inside balloons that mark on Google Maps where the merchants are located, CNET reports. Barnes & Noble and Ralph Lauren have purchased keywords and have…

(MarketingVOX) With its surprise launch on March 21, Google Finance gave notice that there’s a new, albeit well-connected, kid on the block; according to Hitwise, Google Finance in its debut week was number 28 in the Business Information category. For the week ended March 25, Yahoo Finance dominated…

(MarketingVOX) Targeting a tough-to-reach, hip demographic – college-educated, single, 25- to 35-year-olds with a $45,000 median income – for its Caliber compact car, Dodge is taking a shot at connecting with them via the web, writes ClickZ. Dodge will allocate 20 percent of its Caliber ad budget to…

(MediaBuyerPlanner) In an effort to calm fears concerning young users’ safety, networking website MySpace.com – which has over 66 million users and is growing rapidly among American teens with 250,000 new users signing up daily – has taken 200,000 “objectionable” profiles off of its website, reports…

(MediaBuyerPlanner) The Massachusetts state Outdoor Advertising Board has ordered Boston developer John Rosenthal to remove a billboard that sits atop a parking garage between Fenway Park and the Massachusetts Turnpike which shows George Bush’s eyes and the phrase “Little Brother Is Watching,”…

(MarketingVOX) The Washington Post yesterday launched its own radio program, the latest attempt by a newspaper to go multimedia, writes Poynter Online. The station’s motto is “because there is always more to the story.”

The Jerusalem Post started the newspaper/radio trend with Jerusalem Post radio…

(MarketingVOX) Google dominates the search engine market in the U.K., in February referring 74.67 percent of all U.K. visitors to other sites on the web, compared with 9.3 percent for Yahoo, its nearest competitor, according to WebSideStory, writes Internet Retailer. Google’s U.K. market share…