(MediaBuyerPlanner) Looking to expand into more non-floral product offerings, 1-800-Flowers.com announced it’s buying Fannie May Confections Brands from Alpine Confections for an estimated $85 million in cash, writes Multichannel Merchant. The $75 million Fannie May oversees the Fannie May, Fanny Farmer, and Harry London candy brands.
The acquisition – which is expected to close in early May – will include 52 Fannie May stores around Chicago, a 200,000-sq.-ft. manufacturing facility in Ohio, and a Fannie May print catalog – from which 35,000 12-month buyers spent an average of $36 per order, according to the company’s data card.
