In a challenging global slowdown, the world seems awash in capacity. Scans of major business publications show airlines reducing flights, companies furloughing or firing employees, and manufacturers closing plants. If you agree that it appears there is more unused capacity than demand, why should capacity management matter?
Attendees who blogged about the MarketingProfs B2B Forum (and let us know about it) had the opportunity to win a pass to our Digital Marketing Mixer this fall in Chicago. Well, the votes are in, and here are the winners!
Good question, isn’t it? Have you ever found yourself in a mall store and due to being in virtually the same environment as every other store, and being surrounded by virtually the same merchandise, have you had to step back outside the store and glance up at the sign to ascertain which store you’d ambled into? I’m willing to bet most of us have at some time or other.
This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that?
Have you heard about the Denny’s Allnighter? What about the Denny’s ‘Creature Comforts’ campaign? No? That’s okay; I didn’t either. It’s probably a sign of the times that I am too old to appreciate staying up until 2AM and heading to Denny’s for some grub after a night out.
When I wrote about the experiment Mars did with its Skittles.com site a few months ago, some people turned up their nose considering it little more than a rip-off of something advertising agency Modernista tried a year earlier.
So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform.
This week we lost three icons: Ed McMahon, Farrah Fawcett, and yesterday, shocking news of the passing of Michael Jackson. Without straying from the topic of this site, a tribute... Key lessons of branding, featuring Michael Jackson song titles.
When you joined MarketingProfs did you ever consider yourself to be part of a community of over 320,000 marketers? Well, you are! I know it’s a huge number of nameless, faceless people to think about, but as you know, with more people embracing social media tools and how we all seem to know another marketer by six degrees of separation, that’s changing on a daily basis.
I first heard the hockey/figure skating analogy from Evan Grossman, an old friend and former client. Evan was a founder of HookMedia back in the late 90s, a pioneer in online advertising. He used the analogy to compare the then-nascent field of digital media planning to traditional media. It went something like this....
